February 2010
3 posts
Have you ever sacked a client?
Taken from AntHill Online find it here Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells. Right now I am feeling quite sick but strangely relieved. I’ve sacked a client. I could have been nicer about it and I definitely should have done it earlier, but I still feel sick. This decision represents at...
January 2010
8 posts
Six Ways to Define Social Media Engagement
In the social media circles, there’s a lot of talk about “conversations” and “engagement”. “Conversations” is fairly straightforward but what does “engagement” mean, and what are the keys to doing it well? Here are some basic concepts: 1. Provide high-quality content. If you’re want to engage an audience, a great starting point is content – blog posts, tweets, videos, etc. – that capture their...
5 Elements of a Successful Facebook Fan Page
1. Networking with other platforms Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line. As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace () profile. Victoria’s Secret leverages the traffic their home...
CommSec latest to fall foul of SPAM laws
Download now or preview on posterous commsec_s38_spam_act_eu.pdf (623 KB) The Commonwealth Bank’s brokerage company CommSec has agreed to pay $55,000 and undertake an internal review after three complaints from the public led to an ACMA investigation. The undertaking agreed to by CommSec and ACMA centered around marketing emails which did not...
10 Must-Haves for Your Social Media Policy
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: “Okay, but what should it say?” There are generally two approaches to...
What Coke Knows About Social Media That We Don’t
Thanks to Out Spoken Media for the interesting post. I’ll make this quick. I told myself I wasn’t blogging today. I love you all, but liveblogging PubCon has left me completely swamped. But then I came across an article in AdAge about Coca-Cola and how two brand evangelists (and Coke’s reaction to them) brought Coke a world of attention. And as I read it, I could feel my cold little blogger...
Coca-Cola Launches New Social Media Policy
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best part is that Coca-Cola is empowering global staff to become part of the PR & Customer Relations teams. Below...
25 Excellent Social Media Sites for Teachers
Are you a teacher who wants to increase collaboration and skill development to students? Teamwork can increase these skills, as students can learn how to communicate, cooperate and compromise on decisions together. What better way to teach these skills than through social media? The following sites provide a means for teachers and students to become more interactive. While you already may use...
Are Classes in Your Toolbox?
Towards the end of 2009, we started a new survey of higher ed web professionals to take a look at one potential way that you are using the resources around you. The question centered on a fairly simple, central concept: odds are that on your campus you have classes teaching the creation of different kinds of media, are you leveraging them to add media to your web site? I have to admit the...
Steve Jobs vs. Obama: Who Got the Bigger Buzz?
Posted via email from 6enjamin’s Posterous | Comment »
Australians world’s biggest users of social media
Australians are the world’s most prolific users of social media according to new data from the Nielsen Company. The firm carried out a global comparison which suggested that Australians spend an average of six hours and 52 minutes per month on social media sites – well ahead of the US, which has the next largest social media usage at six hours and nine minutes per month. The reach of social...
December 2009
4 posts
Ten Tips to Establish Startup Website Credibility
Smart people only visit and buy from credible websites. In the past, if your startup had a website presence, the company was credible by definition. In today’s world, a website is necessary but not sufficient for credibility. Dreamers and gamblers have found out that if the website isn’t validated as credible, it’s probably a scam, and everyone loses.Yet most startups I know experience the same...
Five Ways Twitter Changed the World in 2009
District 9 and Paranormal Activity Shoot to the Top In a year that saw a number of big-name films released, two under-the-radar pictures got major critical acclaim and, eventually, major media coverage - the science fiction docu-thriller District 9 and the supernatural horror flick Paranormal Activity. The two movies, both filmed and produced on low budgets, eventually shot to the top of the...
Telstra's Three R's of Social Media Engagement.
Check the booklett out here… http://www.exchange.telstra.com.au/training/flip.html If anyone know where to get a PDF version from let me know? Posted via email from 63nj4m1n’s Posterous | Comment »
5 working from home distractions to avoid
Most employees who work from home will admit they face some obstacles when they’re trying to work. Here are the top five distractions their managers should warn them to avoid: Sleeping in – Employees should treat a day of working from home the same as a day of working in the office. That means getting plenty of rest and getting up ready to work. Unstructured breaks – When telecommuting, it’s...
November 2009
8 posts
Quote
“An intelligent person is one who is constantly thinking about and preparing for death” Posted via email from 63nj4m1n’s Posterous | Comment »
IRC Acronyms On Twitter
Twitter is coming ahead in leaps and bounds. With all the updated additions that have been added to twitter over the last month or so like; Groups, Lists, and Retweeting. But it seems that allot of the Acronyms that are showing up on twitter all started on IRC. So I thought I would make a list. Add a comment if you want to add one and ill add it in IRC Twitter Acronyms Meaning YES YES addy...
30 Amazing Retro Posters and Flyers
Retro style design has always been around. Yet it seems that in the last few years it really has jumped off quite a bit. There are tons off awesome typographics coming out now as well as really cool gig posters and fliers like in this post. See and download the full gallery on posterous Posted via email from 63nj4m1n’s Posterous | Comment »
Behavioral Advertising is Great but Nobody Likes a...
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power, try this simple exercise. Open a new window, go to Google, and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You likely will see ads for malpractice lawyers located in your area. * What Google has done here...
Interesting logos I've found
Posted via web from 63nj4m1n’s Posterous | Comment »
Chocolate!!
Posted via web from 63nj4m1n’s Posterous | Comment »
Adobe's playing games with apple
Posted via web from 63nj4m1n’s Posterous | Comment »
Facebooks New Headquarters
San Francisco based interior design firm Studio O+A have designed the new offices for Facebook in Palo Alto, California. Full description after the photos…. Facebook Headquarters by Studio O+A Employees of Facebook recently moved to a new headquarters that facilitates interaction and connection, reflecting the company’s mission as a social networking website provider. Formerly a...
October 2009
10 posts
How Social Media Can Help Organic SEO : 2 Case...
I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they put it down to, well simply “Organic SEO” and...
Younger employees help senior executives unlock...
Janet Cabot couldn’t wait to show Ashley Spohn her latest accomplishment. “I am so all over this Delish thing,” Cabot bubbled, punching up delish.com on her computer in her office at Edelman, a Chicago-based public relations firm. “Oh, you’re doing so well!” Spohn said delightedly, counting the recipes Cabot had collected on the food lovers’ Web site....
I ♥ Tumblr
I couldnt agree more about this, Your right on the money with this comment. Good work and i look forward to keeping tabs on you on here.
63N.
thisismybraindump:
I don’t want marketers or social media ‘experts’ to get their hands on Tumblr. I don’t want it to be analysed and theorised and turned into an opportunity for corporations to try to sell you their products like Facebook and Twitter...
15 Best Practices of Social Media Implemented by...
I read a report yesterday that rated the Top 100 Brands on how engaged they are with their use of Social Media. These are brands are widely acknowledged for setting the standards in marketing as measured by BusinessWeek / Interbrand “Best Global Brands 2008” rankings. And now this report from Engagementdb.com , evaluates how well they are engaging their consumers using social media and how that...
The Do's and Donts of Social Media
So while I was talking to a client today who has been agonizing over the detail of the design, features and colours for their website (for the last 5 months) I was reminded of the principle of “Just Ship It” and how important it is in the new age of digital media and how even more relevant Nikes slogan of “Just Do It” has become. Why this client is agonizing over the minutiae, the competition is...
Social Media: 9 Questions To Ask Your Customers...
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?” I mentioned that content is one of the key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important facets of creating, re-purposing, promoting and...
Tweetie 2 takes flight
Introduction to V2 by the author Loren Brichter It contains a metric ton of new stuff. There is full persistence - not just caching tweets for offline reading, but remembering where you are in the app. You could be viewing a conversation of a tweet of a recent mention of one of your followers, quit the app (or get a phone call), and when you come back, the entire UI stack is restored. Speaking...
My Twitter Background
Alot of people have asked about my twitter background on my @63NJ4M1N Account. well here it is… enjoy. Posted via email from 63nj4m1n’s Posterous | Comment »
Yahoo Sideline
Yahoo! has launched a new application that lets you keep track of trends and search terms in Twitter from your desktop. While Yahoo! Sideline is based on Adobe AIR, it’s not a full fledged desktop client for Twitter like Twhirl or Tweetdeck.It doesn’t let you send messages or keep track of tweets from your friends. Instead, Sideline lets you enter search terms and see messages from...
