February 2010
4 posts
Have you ever sacked a client?
Taken from AntHill Online find it here Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells. Right now I am feeling quite sick but strangely relieved. I’ve sacked a client. I could have been nicer about it and I definitely should have done it earlier, but I still feel sick. This decision represents at...
January 2010
7 posts
Six Ways to Define Social Media Engagement
In the social media circles, there’s a lot of talk about “conversations” and “engagement”. “Conversations” is fairly straightforward but what does “engagement” mean, and what are the keys to doing it well? Here are some basic concepts: 1. Provide high-quality content. If you’re want to engage an audience, a great starting point is content – blog posts, tweets, videos, etc. – that capture their...
5 Elements of a Successful Facebook Fan Page
1. Networking with other platforms Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line. As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace () profile. Victoria’s Secret leverages the traffic their home...
CommSec latest to fall foul of SPAM laws
Download now or preview on posterous commsec_s38_spam_act_eu.pdf (623 KB) The Commonwealth Bank’s brokerage company CommSec has agreed to pay $55,000 and undertake an internal review after three complaints from the public led to an ACMA investigation. The undertaking agreed to by CommSec and ACMA centered around marketing emails which did not...
10 Must-Haves for Your Social Media Policy
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: “Okay, but what should it say?” There are generally two approaches to...
What Coke Knows About Social Media That We Don’t
Thanks to Out Spoken Media for the interesting post. I’ll make this quick. I told myself I wasn’t blogging today. I love you all, but liveblogging PubCon has left me completely swamped. But then I came across an article in AdAge about Coca-Cola and how two brand evangelists (and Coke’s reaction to them) brought Coke a world of attention. And as I read it, I could feel my cold little blogger...
Coca-Cola Launches New Social Media Policy
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best part is that Coca-Cola is empowering global staff to become part of the PR & Customer Relations teams. Below...