CommSec latest to fall foul of SPAM laws
The Commonwealth Bank’s brokerage company CommSec has agreed to pay $55,000 and undertake an internal review after three complaints from the public led to an ACMA investigation.
The undertaking agreed to by CommSec and ACMA centered around marketing emails which did not contain an unsubscribe facility as required by the spam act. With businesses viewing email as one of the most important marketing channels, it’s a timely reminder that not including an unsubscribe facility can be an expensive enterprise. There were only three complaints from consumers to the ACMA from over six million emails sent by CommSec in the preceding 12 months.
Posted on Monday February 1st
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