Six Ways to Define Social Media Engagement
In the social media circles, there’s a lot of talk about “conversations” and “engagement”. “Conversations” is fairly straightforward but what does “engagement” mean, and what are the keys to doing it well? Here are some basic concepts:
1. Provide high-quality content. If you’re want to engage an audience, a great starting point is content – blog posts, tweets, videos, etc. – that capture their attention by providing interesting or valuable information or entertainment. Providing useful content sources at a time when there’s so much digital noise will keep people coming back, and in the process, build their relationship with you.
2. Answer questions: Social media is becoming a valuable resource medium. If you’ve got a question, there’s a good chance someone within your social media ecosystem will have an answer, which makes social media a good alternative to pecking around Google. If you want to engage, help someone by answering their questions.
3. Participate in conversations: Social media is also a platform to talk about what’s happening. In some respects, it is replacing forums as a place where active dialogue is happening. To engage with someone, have a conversation by offering your thoughts, opinions and knowledge.
4. Provide great customer service to customers and potential customers. When customers have a problem, more of them are going to social media as opposed to calling a 1-800 number. By responding to customers quickly and effectively, you can engage with them in real-time. As well, social media is a good way to engage with potential customers who may not be having an issue with your product or service but will appreciate you providing them with relevant and useful information.
5. Go Off-Line: If someone needs more helps than you can offer via social media, provide your e-mail address or phone number so they can provide you with more details in a private setting.
6. Meet in person: For all the power of social media and the digital world, there is no better way to connect and engage with people than by meeting them in person. This explains why conferences, meet-ups and camps are still popular.
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